Apple is introducing two new Pride Edition bands with dynamic Pride watch faces in support of the worldwide LGBTQ+ community and equality movement this June, in honor of Pride Month. The Pride Edition Sport Loop this year features a color gradient with the word “pride” woven into the band.
On Instagram, Apple is also launching a new Shot on iPhone pride campaign that captures the essence of artists and figures from the LGBTQ+ community throughout the world. From Encircle, which provides life-affirming programs and services for the LGBTQ+ community and their families, to The Trevor Project, the world’s largest suicide prevention and crisis intervention organization for LGBTQ+ young people, Apple is proud to build on its long-standing support for LGBTQ+ advocacy organizations working to bring about positive change.
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Equality Federation Institute, Equality North Carolina, Equality Texas, Gender Spectrum, GLSEN, Human Rights Campaign, ILGA World, The National Center for Transgender Equality, PFLAG, and SMYAL are among the other advocacy groups that Apple supports. The Apple Watch Pride Edition bands and watch faces, now in its eighth year, demonstrate how the firm stands with, supports, and is proudly made up of members of the LGBTQ+ community.
Pride Edition Sport Loop
Members and allies of Apple’s LGBTQ+ creative community were motivated to create this distinctive design as a new symbol of pride. Apple employed a unique process to remove many of the double-layer nylon-woven textile loops on the band, revealing the word “pride” in a cursive form inspired by the initial “hello” greeting — displayed on the first Macintosh in 1984 — giving the word a fresh, three-dimensional look and feel.
The team created a color gradient that combines the rainbow’s original colors with those from numerous pride flags, such as light blue, pink, and white, which symbolize transgender and gender-nonconforming people, and black and brown, which represent Black and Latinx groups. The colors also reflect those who are living with HIV/AIDS or have died as a result of it.
Apple Unveils New Apple Watch Pride Edition Bands https://t.co/8vekBLPDiY
Por ✒️ @BusinessWire
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Pride Threads Watch Face
This new watch face was inspired by several pride flags and blends colors to signify the LGBTQ+ movement’s strength and unity. Each strand of bright thread contributes to the overall composition of the watch face, mirroring the woven loops of the Sport Loop.
When the Apple Watch’s Digital Crown is rotated, the display is tapped, or the user’s wrist is elevated, the colorful threads move. Apple also included a new App Clip capability in the band packaging to provide users with a quick and easy method to access the new matching watch face.
Pride Edition Nike Sport Loop
A new Pride Edition has been released. The Nike Sport Loop celebrates the full spectrum of the rainbow with a rainbow-colored Nike Bounce face that goes along with the redesigned band. The Sport Loop, like Nike’s Be True series, recognizes people who are advancing sport for future generations and motivating others to experience the thrill of being true to themselves. Nike’s dedication to the LGBTQ+ community, which includes acknowledgment, advocacy, inspiration, and education, is reflected in Be True.
A New Shot on iPhone Pride Campaign
The Shot on iPhone pride campaign will feature photos from an impressive group of intersectional creatives, highlighting present-day gay pioneers in areas of historic significance to the LGBTQ+ movement, from Harvey Milk Plaza in San Francisco to Paulista Avenue in So Paulo. The series, which will debut on Instagram soon, will include photographs by Ryan McGinley at Stonewall Inn in New York, Evan Benally Atwood at Window Rock in Arizona, Meinke Klein at The Homomonument in Amsterdam, Caia Ramalho at Paulista Avenue in So Paulo, Lydia Metral at Plaza de Chueca in Madrid, and Collier Schorr at Harvey Milk Plaza in San Francisco, all of which feature Baobei.
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