Some people go for the red M&Ms, while others start with the green ones. What’s our favorite new kind of M&M? Maya Rudolph. The famous comedian will be in an ad for the candy that will air during the big game on Sunday, February 12.
“I’m thrilled to be working with M&M’s,” Rudolph tells TODAY.com. “I am a lifelong lover of the candy, and I feel like it’s an honor to be asked to be part of such a legendary brand’s campaign. The actress from “Bridesmaids” couldn’t say much about her exciting new job, but she did say that the ad would have “lots of fun” moments.
“It’s a very fun pairing, if I do say so myself,” she says of her partnership with M&M’s. “I think little Maya would be thrilled to get to work with M&M’s.”
A press release, also posted on M&M’s Instagram, went into the making of the decision — and why Rudolph would be taking over for the brand’s famous “spokescandies.”
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Last year, the red, green, brown, orange, blue, and yellow M&Ms got a new look. The goal was to give candies a “fresh, new look.” One of the unique things? The Green M&M’s go-go boots were changed to “cool, laid-back sneakers” to show how confident she was without trying. People had thoughts about the change, leading to memes and even trouble. (In September, the company also came out with a purple M&M.)
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The press release makes a nod to the talk on the internet. “In the past year, we’ve changed our favorite spokescandies. We didn’t know if anyone would find out. We didn’t think it would be so big that it would break the internet. But now we get it: even the shoes on a candy cane can divide people. Which is the last thing M&M’s wanted since we’re all about bringing people together.”
In response, M&M’s has “decided to take a break from the spokescandies for an indefinite amount of time.” M&M chose “the beloved Maya Rudolph” to take their place because they wanted to find a “spokesperson America can agree on.” Rudolph is now known as the “Chief of Fun” at M&M’s, which is a great honor.
As the spokesperson for the brand, she will help M&M’s and Mars, which makes the candy, “create a world where everyone feels like they belong,” an M&M’s spokesperson tells, how does her family feel about her new job as a stand-in for M&Ms? Rudolph says that her children Pearl, 17, Lucille, 13, Jack, 11, and Minnie, 9, were “so excited” for her. Rudolph’s ad with M&M’s is likely to be one of the Super Bowl ads that people talk about (aside from the game).
The “Come Together” ad for M&Ms was ranked No. 4 on USA Today’s Ad Meter in 2021, and Snickers’ “You’re Not You” ad from 2010, which starred Betty White, was ranked the best Super Bowl commercial of the last 25 years by USA Today in 2020.
“Mars has delivered some of the most buzz-worthy Super Bowl moments over the years, and we’re inspired by the M&M’S brand being back in the mix in a new way for 2023,” said Gabrielle Wesley, Chief Marketing Officer, Mars Wrigley North America, in a statement.
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