To better compete with TikTok, YouTube has introduced a new tool that enables producers to cut their larger existing movies into “Shorts.” The new function was recently unveiled on the website of the Google-owned business. Starting today, YouTube’s iOS and Android apps will include the new “Edit into a Short” option.
With the use of the tool, producers may take up to 60 seconds of their own long-form YouTube videos and turn them into “Shorts,” the company’s short-form video offering. Creators will also be able to add more video captured with the “Shorts” camera or taken from their photo library if the chosen clip is less than 60 seconds. This will make it easier for creators to update or add new context to “Shorts” they produce from earlier long-form clips.
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A crucial inducement, while YouTube continues to test monetization alternatives for the feature, is that the final Short will automatically include a link back to the original, long-form video it was taken from. This might make “Shorts” an ideal advertising tool for the creator’s longer material.
It’s important to note that only the person who originally created the longer video can use the “Edit into a Short” feature. Other content authors cannot utilize this feature in their own work. In a statement given to Mashable, YouTube “Shorts” creation product lead Vadim Lavrusik said, “We want to allow artists to effortlessly take a moment from one of their videos-on-demand, bring it into our tools, and easily turn it into an engaging Short for their viewers.”
This tool is crucial for tagging content and increasing user awareness of a creator’s enormous library of videos, continues Lavrusik. If viewers wish to learn more, they may easily tap the link to go to the original video and watch it there. The new tool is ostensibly an attempt by Google, the company that owns YouTube, to challenge TikTok, which continues to rule the short-form video market.
With Instagram head Adam Mosseri doubling down on video in the past week, social media firms have been hurrying to add TikTok-like features to their apps in recent months. Instagram also revealed that any user can “remix” their images and create Reels that are similar to those on TikTok.
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