Shoichiro Toyoda passed away at the age of 97 from heart failure, according to a Toyota announcement today. Close family will have a funeral ceremony, but the manufacturer says it will commemorate the long-serving CEO with a gathering later on. His son Akio Toyoda, who quit his position as CEO of Toyota last month but is still chairman of the board, is the only heir to Shoichiro Toyoda.
Shoichiro Toyoda, the son of Toyota’s founder Kiichiro Toyoda, was still acting as the company’s honorary chairman at the time of his passing. According to Reuters, Toyoda joined his father’s business in 1952 and is thought to be largely responsible for the development of the Toyota Motor Corporation that is familiar to us today. In addition to his commitment to high-quality and dependable construction, he was also in charge of the development of Lexus and the first Prius.
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After initially failing to introduce the Toyota Crown to the United States, Toyoda later was one of the executives in charge of the new “complete quality control” system for the carmaker.
Shoichiro Toyoda, son of Toyota founder, dies aged 97 https://t.co/x655HD7Tk5 pic.twitter.com/reDu5SjHTq
— Reuters (@Reuters) February 14, 2023
Toyota’s emphasis on quality not only helped it establish a reputation for remarkable dependability but also encouraged other automakers to follow suit. In 1961, Toyoda was promoted to managing director for his efforts to raise quality; 20 years later, he was appointed in charge of Toyota’s sales department.
Toyoda presided as chairman from 1992 to 1999, following the automaker’s merger of its sales and manufacturing divisions to form the current Toyota Motor Corporation. He was the longest-serving board member for the automaker at the time of his death, having served for 57 years.
Toyoda worked for Toyota as well as Keidanren, Japan’s business-friendly lobbying organization, where he promoted lower taxes and the deregulation of expanding industries like cell phones.
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