Here we are talking about Jimmy Fallon and a Number of Other Celebrities Are Being Sued for Promoting Their Expensive Monkey Photos.A lawsuit has been filed against Jimmy Fallon, Gwyneth Paltrow, Justin Bieber, Madonna, and other celebrities who have spent a good portion of the past few years trying to persuade audiences that unsightly images of monkeys are both a) cool and b) a successful investment opportunity.
According to THR, several well-known people have recently found themselves named as defendants in a new lawsuit that accuses at least some of them of failing to disclose financial ties to a business that facilitates the purchase of Bored Ape Yacht Club NFTs while openly endorsing the brand.
Adonis Real and Adam Titcher, two Ape purchasers who suffered financial losses as a result of their purchases, are bringing this lawsuit in an effort to create a class-action lawsuit against all parties involved. They are suing the parent company of BAYC, Yuga Labs, as well as a number of celebrity promoters who supported the product (Paris Hilton, Diplo, Post Malone, Snoop Dogg, Stephen Curry, Kevin Hart, DJ Khaled, and others are also listed as “Promoter Defendants”).
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They are also suing well-known music industry manager Guy Oseary, who is accused of arranging covert payments through a company called Moonpay (in which Oseary, known in court documents as “the Fifth Ape,” has long served as Madonna’s manager in addition to managing U2, the Red Hot Chili Peppers, and other artists. (Along with Yuga Labs’ four founders, who are all defendants).
Oseary is charged with using his extensive network of connections—the lawsuit explicitly mentions his assistance in helping Fallon secure U2 during the host’s early days on The Tonight Show—to entice celebrity backers and promoters to help grow the Bored Ape brand. Jimmy Fallon uses MoonPay to purchase his first NFT.
The lawsuit claims that Fallon was paid to promote the brand when he mentioned getting his own ugly monkey picture through Moonpay in a November 2021 Tonight Show interview with web artist Matt “Beeple” Winkelmann (who is also named as a defendant in the lawsuit and is allegedly in business with Oseary).
It states that Fallon “did not disclose that he had a financial interest in MoonPay or that he was also financially interested, directly or indirectly, in the iHeartRadio brand.” The lawsuit then describes a series of such transactions in which famous people allegedly received payments—either in cryptocurrencies or NFTs—in exchange for endorsing products.
This Monday, Yuga Labs released a statement in response to the lawsuit, describing the allegations as “opportunistic and parasitic. We are eager to demonstrate our conviction that they are without merit.
Given that the entire market is still comfortably residing in the toilet, this is not the first celebrity-focused NFT/crypto lawsuit to surface in recent months. (According to reports, trading in the Bored Ape NFTs has decreased by 93% since its inception.) A lawsuit recently listed several paid promoters (including Larry David) as defendants for marketing the cryptocurrency exchange FTX.
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