Rapper and singer Flo Rida awarded $82.6 million on Wednesday after a South Florida jury determined that Celsius energy drink producers had broken their agreement with him and attempted to conceal his money.
In May 2021, Flo Rida, whose actual name is Tramar Dillard, and his production firm, Strong Arm Productions, filed a lawsuit in Broward County court against Celsius Holdings Inc. of Boca Raton, alleging that the business had broken the terms of an endorsement agreement.
Dillard told The Associated Press, “Basically, I helped birth this organization, and all we were seeking was some trustworthy people that acted as if they were family.” Then, when it came to today’s accomplishment, they forgot about me.
Lawyers for Celsius stated in court and earlier papers that other business moves enhanced sales and stock value and that the company experienced its best success after the Flo Rida endorsement deal expired. Although Celsius could still challenge the judgment, it wasn’t immediately apparent if they would. The company’s lawyers did not immediately reply to requests for comment from The Associated Press.
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Flo Rida Served as a Brand Ambassador for Celsius
According to the lawsuit complaint, Flo Rida served as a brand ambassador for Celsius from 2014 to 2018. According to the complaint, Dillard was crucial in launching a new era for the company’s brand development, growth, and expansion by presenting Celsius to millions worldwide.
Flo Rida’s connection with Celsius, along with adding a powder product and a new product line dubbed Celsius Heat, were examples of how the partnership allowed Celsius to expand its line of products, according to Dillard and his legal representatives. Since then, the business has consistently sold its powder-form products and gotten paid for them.
According to Flo Rida’s lawyer John Uustal, the rapper would still be prepared to accept the stock award in place of the monetary judgment since he desired the 1% ownership he had been promised.
“It’s been a successful four years,” Uustal said. “He (Dillard) loved the product. “There were a few standards. When specific events occurred, he was expected to receive shares. The question of whether such benchmarks had been met subsequently arose. So that was the topic of this.”
Dillard claimed that he still drinks Celsius products and holds a small number of business shares. He said he hoped to put the legal dispute behind him and work with the business again.
Dillard stated, “I’m still an owner in the business. And when you’ve essentially laid the foundation for something to succeed, you can’t help but feel love without conditions.
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