Instagram and Facebook are having a hard time getting a lot of people to watch their videos because of TikTok’s huge popularity. To compete and survive, Meta monitors TikTok’s features. There is a lot of talk about virtual reality in the mainstream media these days. People are taking advantage of the fun of virtual reality more than ever.
Short videos and interactive experiences are attracting a big number of users to social media platforms. On August 5, 2020, Instagram introduced the Reels feature. Since then, there have been a lot of changes and updates that have been made to improve the user experience. Instagram is now testing a Templates Reels feature for Reels videos in order to provide a more exciting and dynamic experience.
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Use this feature to make videos and you can use any video template that is already there to make them. Because TikTok is so popular and well-known, this feature was copied and taken from TikTok. However, the Templates Feature is currently in beta testing and is not yet available to the general public.
There are just a few influencers that can use this capability. “Making Reels simpler for our users is our primary aim,” admits a spokeswoman. We are currently testing the ability for you to create Reels using existing Templates from another Reel.” So you’re probably wondering what this Templates feature can bring to Instagram. So, let’s have a look at the complete article to find out why Instagram is copying TikTok.
How Instagram Templates Look Like
It was Alessandro Paluzzi, a reverse engineer, who found the template early in January and shared his findings on Twitter. According to Josephine Hill’s testimony, they had already tried out the feature.
https://twitter.com/alex193a/status/1488179800653156356?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1488179800653156356%7Ctwgr%5E%7Ctwcon%5Es1_c10&ref_url=https%3A%2F%2Fpublish.twitter.com%2F%3Fquery%3Dhttps3A2F2Ftwitter.com2Falex193a2Fstatus2F1488179800653156356widget%3DTweet
In March, Hill shared screenshots on Twitter showing how users can easily replace the frames with their own clips. Like Instagram Reels, users will be able to add their own music to their videos.
Instagram REELS announced a new feature! “Use as template” allows user to replace the clips with your own and it will match the time stamps of the template reel. Let me know what you think of this feature. Does this make you want to create more reels? pic.twitter.com/rLMJAX89jG
— Jo On The Go (@JosephineMedia) March 26, 2022
Templates Feature in Beta-testing
Creating something from scratch is usually a pain in the neck. Instagram understands that the more it can help users, the better it is for Instagram. Instagram, on the other hand, is working hard to make sure that users have a smooth experience.
To accomplish this goal, Instagram first created the Reels feature, which allows users to create short video clips. Now, Instagram is introducing a significant change to the Reels experience. Any pre-existing template can be used to create videos, and music can be added for perfect synchronization.
Getting rid of the editing portion would be a huge relief for the creators. Josephine Hill, an influencer, explains that the Templates Feature allows us to use any Reels video as a template. It allows you to use your current Reels and add your own original content, including photographs and videos, to them. Using the new Template functionality, anyone may create a new Reels video from any existing one.
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Why Is Instagram Copying Yet Another Feature From Tiktok?
Instagram is used by around 1 billion people each month. Then why is Instagram, despite having such a large following, copying TikTok? The reason is that there is a lot of competition among the various platforms.
Facebook is losing a lot of people who use the internet, and Instagram is worried about the popularity of TikTok. TikTok is a young social media giant that has gained unprecedented popularity with its video feature in a short period of time.
Instagram first took the Reels feature from TikTok, and now it has taken the Templates to feature from TikTok. Like Facebook, Instagram does not fear lawsuits. To compete with TikTok, Instagram, on the other hand, needs to be creative.
Tiktok Is a Tough Competitor
Instagram is not the only platform that is trying to compete with TikTok using deceptive methods. In addition to TikTok, Facebook, Snapchat, and YouTube are also launching short-form video clips. It’s not likely that TikTok’s popularity will go down.
So, most people put their videos on Reels. They also took the ability to add a user comment to a video from TikTok, which was a good thing. Instagram has a lot of TikTok videos and other things. It’s hard to think of when Instagram will come out with a completely new thing.
Final Thoughts
Instagram has taken many features from TikTok in order to stay popular. Remix, visual replies, and now Templates are the three most notable additions. These all show why TikTok is so popular.
The current Templates Feature is still in beta testing and is only available to a small number of influencers at this time. According to Instagram CEO Adam Mosseri, the company will increase its video efforts in 2022. Instagram isn’t likely to come up with anything new for its users, because it has a history of copying TikTok’s moves.
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