Who Is Arielle Charnas? U.S.-born fashion blogger and influencer Arielle Noa Charnas was born on June 13, 1987. Since the introduction of her blog and Instagram account, Something Navy, in 2009, she has been notorious for a string of incidents that occurred during the COVID-19 outbreak and the following criticism from business partners. In addition, Charnas collaborated with Nordstrom to create a collection of women’s clothing.
As reported by the Associated Press on December 7th, the businessman refuted rumors that Arielle Charnas’s husband, 37-year-old Brandon Charnas, had been embezzling money from the apparel company. (Reddit users speculated that a publication was preparing an exposé about Brandon and the company, sparking rumors of embezzlement.)
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Matt told E! News that this was completely incorrect. “Currently, Brandon Charnas is not allowed to use the business’s funds. Since he is not an employee, he has no insider information.” The Internet is also abuzz with speculation about the fate of Arielle and Brandon, a married couple who are both 35.
An official spokesman for Brandon and Arielle informed E! News, “they are happily married and in love,” putting to rest any speculation that the pair are headed for a divorce. The spokesperson continued, “There was no theft or fraud of any kind. The attacks on Arielle and Brandon are part of a sickening, well-orchestrated smear effort.”
Arielle Charnas’s Career
Charnas established her blog, Something Navy, in 2009 to share pictures of her ensembles and demonstrate her unique sense of fashion. Her signature look is what she calls “elevated basic.” Charnas used to work at a Theory store in the Meatpacking District before she became famous for her blog. Subsequently, in January 2016, she began appearing in television commercials for TRESemmé as part of a four-year endorsement arrangement.
In the fall of 2017, Charnas debuted her first clothing line in partnership with Nordstrom. On September 25, 2017, in 52 Nordstrom locations across the United States and Canada, she debuted her first fashion line, titled Something Navy X Treasure & Bond. There were 30 complete looks in the collection, from head to toe. In the first 24 hours, internet sales topped one million dollars.
During the month of September 2017, she had amassed over a million Instagram followers. Charnas licensed Something Navy and her likeness to Nordstrom for an extended period of time in February 2018, and she also launched a separate business at that time. Charnas has a small ownership in the athletic retailer Bandier, and in March of 2018, a single Instagram story promoting the company brought in almost $207,000 in purchases in just four hours.
The first collection of Charnas clothing under the Something Navy label was released in September 2018 at Nordstrom. Sales on the first day were between $4 and $5 million, despite the fact that the Nordstrom website crashed due to overwhelming traffic an hour after the collection went live. The Something Navy business was valued at roughly $45 million when Charnas announced in August 2019 that she had raised $10 million in finance from investors.
Nordstrom officially severed ties with her company on April 2, 2020, because of her involvement in the spread of the COVID-19 epidemic. There will be no future collaborations, as their statement reads, “Our association with Arielle Charnas concluded in 2019. In July 2020, Charnas released her own brand, Something Navy, which Forbes predicts will experience 300 times growth in 2021.
Arielle Charnas’s Personal Life
The couple tied the knot on October 18th, 2014, in Fisher Island, Florida. Brandon Charnas is a lawyer and real estate expert with degrees from the University of Pennsylvania and the Benjamin N. Cardozo School of Law at Yeshiva University. They have three daughters named Ruby Lou, Esme Rae, and Navy Bea.
A positive test for COVID-19 was reported by Charnas in March 2020. Although her symptoms were not particularly severe, she was criticized for taking use of her connections to obtain a COVID-19 test when such tests were scarce. She was criticized for going to the Hamptons eight days after her diagnosis, against strict orders to stay in New York City.
Something Navy Denies Ceo Arielle Charnas Rumors of Brandon Charnas “Embezzlement”
Arielle and Brandon have three children together: Ruby, 6, Esme, 4, and Navy, 18 months, and in 2009, they started a blog about their family called Something Navy. As of November 2021, the brand’s valuation is $100 million, according to Business Insider, after having grown into a clothing line over the course of more than a decade.
The Treasure & Bond collaboration, Arielle’s first with Nordstrom, debuted in 2017 and, per WWD, sold over $1 million in its first 24 hours. The following year, Arielle re-teamed with the retail behemoth to launch her namesake Something Navy collection, which the outlet reported selling over $4.4 million in only 24 hours.
They got married in 2014, and in March 2020 they talked about how they were reevaluating their partnership in light of their rapidly progressing professional lives.
“The problem is she offers too much,” Brandon said to Barbara Corcoran in a March 2020 interview with Arielle. To paraphrase, “She just thinks everything should be unconditional, and at the end of the day, you only have your family and everyone else that is friends—there is always a transaction occurring.” Brandon said he “knew” the dynamics of friendships like this, but he stressed that one constant will always be the case. He advised, “Do whatever makes you happy.” As the old saying goes, “All that matters is that you have your kids and your family.”