Elon Musk has finished taking control of Twitter, and he has grand ambitions for it. He has made promises regarding a new verification system, a redesigned membership program, and improved creator revenue in the short time he has been in charge of the platform.
Musk has a talent for randomly announcing these things on Twitter. But it’s difficult to predict when and in what form they would be released to the general public. Here is a convenient collection of Twitter-related announcements made by Elon Musk.
- Musk redesigned the verification process as his first product update after acquiring control of Twitter. A few days later, he posted additional information, along with new features for the Twitter Blue subscription plan. The new system, according to Musk, would have fewer commercials, priority in answers (which verified handles receive through the “Verified” notification channel), mentions and searches, as well as the option to submit lengthier videos. It will cost $8 per month. The current time limit for videos is two minutes and 20 seconds for non-paying users and ten minutes for premium users. The business has already tried out several things, such as making the confirmed notification tab the default screen in the notification screen. (November 1, 2022)
Twitter has switched the verified notifications tab to be the default first position
Old <——> NEW pic.twitter.com/kxCthkUHlF
— Matt Navarra (@MattNavarra) November 5, 2022
- Although Musk has stated that he will alter the pricing for other areas in accordance with purchasing power parity, the new Twitter Blue plan will only cost $8 in the United States. He also stated in response to a user that updated subscriptions will be available in India by the end of the month.
- This indicates that Twitter may soon broaden Twitter Blue outside its current markets, which include the United States, Canada, New Zealand, and Australia. 1. November 2022 On November 9, Musk stated in a fresh tweet that Twitter Blue would be made available in other nations “as soon as next week. (November 9, 2022)
- Additionally, Musk has the Twitter Blue team developing a better video experience. According to him, users will be able to upload 42 minutes of 1080p video under the new premium plan. The platform is working to get rid of the 42-minute time constraint, according to the CEO of Tesla. (November 6, 2022).
- The firm is working on adding extended text to tweets, according to the new CEO of Twitter. This announcement is puzzling given that the platform introduced Notes, its long-form content program, in June. A group of authors from the UK, Ghana, Canada, and the United States were given access to tools to produce lengthy blogs as part of this test. Musk sacked the team that created and released the Notes feature, according to a Twitter employee who was laid off in a mass firing at the firm. (November 6, 2022).
Just to be clear, he *also* fired the team who *built* and *shipped* this. https://t.co/chX1FNdNVV
— sillyrobin is a fmr Tweep (@SillyRobin) November 5, 2022
- This month, Twitter stopped working with publishers to give Twitter Blue subscribers an ad-free experience. And shortly after sending these publishers’ emails, Musk declared his intention to provide a “paywall bypass for publishers willing to engage with us.” (November 1, 2022)
- According to investor and member of Musk’s core team Jason Calacanis, the Twitter team is concentrating on collaborating with TweetDeck and may release a new product by the end of the month. The aforementioned ex-Tweep said that the TweetDeck staff was also impacted by the mass layoffs. Therefore, shipping a finished product so soon can be challenging.
— sillyrobin is a fmr Tweep (@SillyRobin) November 6, 2022
- Musk said there will be a secondary tag on the profile to identify public entities like politicians, even if Twitter’s new verification is all about giving “power to people.” An early-month glimpse of this badge was published by app researcher Nima Owji on 2 November 2022.
— Nima Owji (@nima_owji) November 3, 2022
- The platform’s search, according to the CEO of Twitter, reminds him of “Infoseek in ’98,” and he wants to improve it. But we are unsure of what improvements to anticipate.
Search within Twitter reminds me of Infoseek in ‘98! That will also get a lot better pronto.
— Elon Musk (@elonmusk) November 5, 2022
Musk has pledged to introduce better creator compensation in his brief time as the social network’s CEO. He asserted that Twitter can develop into an S-tier (Super tier) network in response to YouTuber Marques Brownlee (MKBHD). The CEO of SpaceX claimed in another tweet that he could surpass YouTube’s creator revenue share of 55%. But if major advertisers don’t spend a lot of money on the site, that revenue might not be significant. (November 6, 2022)
Trust and Safety
Twitter’s new CEO is also revealing several product changes and important policy decisions. When these regulations go into force and how they interact with various international laws are both unknowns, though.
- Musk announced the formation of a content moderation group with members holding a variety of viewpoints shortly after taking the helm of Twitter. There is currently no consensus over who will serve on this council, how many members it may have, or the potential scope of its authority. Interestingly, Twitter already has a Trust & Safety Council with over 100 organizations, but the group’s members are unsure of their future.
- The billionaire warned that Twitter Blue users won’t be permitted to imitate anyone unless they specifically state that it is a parody account after a tonne of accounts changed their account name and features like their profile photo and bio to match Musk. He said accounts that were violated would have their access permanently revoked.
- He continued by saying that accounts would momentarily lose the verification mark if their names changed. There are currently no written regulations governing this, so we are unsure of how it will function in practice and what rules parody accounts may be required to go by.
Previously, we issued a warning before suspension, but now that we are rolling out widespread verification, there will be no warning.
This will be clearly identified as a condition for signing up to Twitter Blue.
— Elon Musk (@elonmusk) November 6, 2022
- Musk has also committed to updating Twitter’s crowdsourced fact-checking platform, Birdwatch. But all he stated was that it will be changed to “Community Notes,” which Jack Dorsey found offensive.
- During a Space held with advertisers, the CEO of SpaceX explained the specifics of Twitter as a payment channel. According to Musk, the business intends to roll out services including person-to-person payments and the ability for users to withdraw money to verified bank accounts. (November 9, 2022).
What Has Been Implemented
- Shortly before Musk “killed it,” Twitter briefly introduced “Official” checkmarks. The grey “Official” badges are “still going out,” according to the company’s product manager Esther Crawford, as part of the recently launched Twitter Blue product. These checkmarks had a very limited lifespan. (9 November)
All of these modifications have quite tight deadlines, so it won’t be shocking if they aren’t implemented in the allotted amount of time. To follow through on these pledges, we’ll keep this article updated. As Musk writes in the tweet below, each of these feature rollouts comes with significant limitations.
Please note that Twitter will do lots of dumb things in coming months.
We will keep what works & change what doesn’t.
— Elon Musk (@elonmusk) November 9, 2022