Here we have to trend news on Relief and Recovery Efforts for Florida Iconic Coastline Businesses After Hurricane Ian. Local businesses in Florida are still battling to reopen and welcome customers more than two months after Hurricane Ian made landfall there. With their “Save the Shore” campaign, PepsiCo and CELSIUS® are working together to support almost 30 locally owned Florida companies that depend on tourism as they work toward reopening in order to aid in these reconstruction efforts.
PepsiCo and CELSIUS® will support employee relief and restoration efforts of three local iconic Florida businesses – Crabby Joe’s Deck & Grill in Daytona Beach, FL; Lani Kai Island Resort and Salty Sam’s Marina in Fort Myers Beach, FL – with a donation to the Florida Restaurant and Lodging Association on behalf of each business. This is done in recognition of the loss that will result from being closed during the start of the peak holiday travel season.
“Given that our headquarters are in Florida, we have an obligation to stand up for the communities we serve. According to Heather Hoytink, President of the South Division at PepsiCo Beverages North America, “We took rapid action at PepsiCo to direct our resources to remediate the devastation caused in the wake of Hurricane Ian.
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“By working together with our partner CELSIUS, we’re able to increase our support for these cherished neighborhood businesses and assist the people and places that contribute to the prosperity of these communities.
“Florida’s beachfront is home to many well-known establishments that serve both residents and tourists equally. The ‘Save the Shore’ program is particularly relevant to our company because it is headquartered in South Florida.
By assisting these business owners’ establishments in getting back on track, providing employees with respite, and reviving the area for the new year through our partnership with PepsiCo for the “Save the Shore” campaign, we aim to lessen some of the stress they are under.
Carol Dover, president, and chief executive officer of the Florida Restaurant and Lodging Association, said, “We are very grateful to our excellent friends at PepsiCo and CELSIUS for their generous donation directly to these historic FRLA Members who were among many saddened by recent events” (FRLA).
As our restaurants rebuild from Hurricanes Ian and Nicole, these contributions will be a huge help. As we rebuild our business, we are honored to be a part of this endeavor and will continue to offer support through the FRLA Disaster Relief Fund.
The South Division of PepsiCo will launch a reopening fund to give other neighborhood businesses free PepsiCo products as soon as they are allowed to accept customers again, in addition to raising awareness of the companies.
PepsiCo also intends to support the reopening events of Crabby Joe‘s Deck & Grill, Lani Kai Island Resort, Salty Sam’s Marina, as well as its various enterprises, which include Parrot Key Caribbean Grill, The Original Shrimp Dock Bar & Grill, Salty Sam’s Pirate Cruise, and Sight Sea-R Dolphin and Sunset Cruises.
Local first responders who were instrumental during Hurricane Ian and its aftermath will be recognized and honored at the ceremonies. This is the most recent instance of the business continuing to assist regions affected by Hurricane Ian under the direction of its regional headquarters in Orlando. Recently, executives from PepsiCo’s South Division headquarters assisted Team Rubicon in cleaning up the area at Fort Meade, Florida so that it could be rebuilt.
In October, the South Division of PepsiCo Beverages North America and the PepsiCo Foundation helped the Salvation Army, Team Rubicon, and other regional organisations with their hurricane recovery efforts by providing safe lodging, supplies, meals, water, and more to PepsiCo employees and communities in Florida affected by the storm. The PepsiCo Foundation has also provided chances for employees to volunteer locally, enticing them to help those in need whenever they are able.
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